News & Resources
Insights from the Manifold team
Product updates, programmatic advertising trends, real-world case studies, and tactical how-tos for media buyers.
Inside a Modern DSP: Six Capabilities Performance Marketers Should Look For
Programmatic has matured into an outcomes-driven ecosystem. Here are six capabilities every modern DSP should deliver — and how each shows up in the Manifold campaign workflow, from AI-guided audience planning to unified cross-channel measurement.
Beyond Awareness: How CTV Performs Across Every Funnel Stage
CTV ad spend is on track to hit $37 billion in 2026 and brands are pushing it well past awareness. Here's how identity, predictive audiences, and ROAS optimization turn streaming TV into a real full-funnel performance channel inside Manifold.
Audio Has the Hours Your Other Channels Can't Reach
Audio advertising captures the listening hours other channels miss, the commute, the gym, the kitchen, the late shift. With more than 160 million monthly listeners across streaming music, podcasts, and satellite radio in the US, and targeting that has quietly caught up with display, it is one of the most underused inputs on a modern media plan.
Netflix CTV With Deterministic Audience Targeting
Premium streaming supply has been the missing piece in many CTV plans. With Netflix inventory now reachable through Manifold, paired with deterministic audience targeting and Private Marketplace buying, advertisers can run unified CTV campaigns that include the platform's roughly 190 million monthly active viewers as part of a fully integrated omnichannel strategy.