Precision Targeting at Every Layer
From global campaigns to neighborhood-level geofences. Layer geo, device, schedule, and frequency targeting to reach exactly the right person at exactly the right moment.
Seven Geo Targeting Layers
Start broad and narrow down, or stack any combination. Each layer is independently include / exclude, so you can target a state but carve out a metro, draw a polygon and exclude a ZIP, or layer a radius geofence on top of a Market Area.
Countries
GlobalRun campaigns globally or restrict to specific countries. Each country is independently include/exclude-able.
ex: United States · Canada · Mexico
US States
50 + DCTarget one state, a region, or any combination. Includes district-level granularity for political and government campaigns.
ex: California + Nevada + Arizona
Market Areas
210All Nielsen & Comscore Market Areas, ranked by TV household universe size. The same boundaries used by broadcast TV — ideal for CTV and video.
ex: Dallas-Ft. Worth (#5) · Houston (#6)
Cities
30,000+Major US cities and metros with population data and lat/lng coordinates baked in. Stack with state targeting to fine-tune regional buys.
ex: Portland, OR · Edmond, OK
ZIP Codes
31,970Every US ZIP code with city, state, and population. Pin-point local targeting for retail trade areas, school districts, and neighborhood-level buys.
ex: 73102 · 73103 · 73104
Radius Geofence
CustomDraw circular geofences around any address or coordinate. Set the radius in miles, include or exclude, layer multiples in the same campaign.
ex: 25 mi around 1234 Main St
Polygon Geofence
UnlimitedDefine custom polygon shapes from coordinate arrays for boundaries circles can't capture: stadiums, neighborhoods, event venues, retail footprints.
ex: Downtown core + arena footprint
Every layer supports include and exclude modes. Combine in any order.
Draw Boundaries Around Anywhere
Create radius geofences around any address or define custom polygon shapes for stadiums, malls, neighborhoods, or event venues.
Downtown Tampa Office
100 N Tampa St, Tampa FL 33602
Westshore Plaza
250 Westshore Plaza, Tampa FL 33609
Raymond James Stadium
4201 N Dale Mabry Hwy
University of South Florida
Custom campus boundary
Hyde Park Village
Shopping district outline
Davis Islands
Custom neighborhood polygon
Map visualizations are illustrative. Real geofences activate against live programmatic inventory in target locations.
All 210 Nielsen & Comscore Market Areas
Buy media by Market Area, the same geographic boundaries used by broadcast TV. Perfect for regional and metro-level campaigns.
Top 10 Markets by TV Households
New York, NY
Los Angeles, CA
Chicago, IL
Philadelphia, PA
Dallas-Ft. Worth, TX
Houston, TX
Atlanta, GA
Washington, DC
Boston, MA
San Francisco-Oakland-San Jose, CA
+ 200 more markets covering 100% of US households
Beyond Geography
Layer device, schedule, and frequency controls on top of every campaign for total delivery precision.
Device Targeting
Choose any combination of five device types per campaign or audience group.
Dayparting
Run ads only during specific hours and days of the week. Perfect for business hours, drive-time, or weekend activation.
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Example: business hours, Mon–Fri 8 AM – 6 PM
Frequency Capping
Limit how often each user sees your ads to avoid fatigue. Caps available per hour, day, week, month, or campaign lifetime.