Pre-roll video advertising,
before the play button.
Put your video in front of the content people came to watch, across the open web and mobile. Skippable or non-skippable, premium inventory, and bonus impressions at qualifying budgets. Build it yourself in minutes.
No credit card required to explore the platform.
Premium Video Inventory
Brand-safe publishers and appsProgrammatic pre-roll, minus the agency markup
Manifold
Self-serve advertising
What every pre-roll campaign includes
1080p
HD video
:15 and :30 spots
60-70%
Completion rate
VCR benchmark
Web + Mobile
Premium reach
Before chosen content
Up to +15%
Bonus impressions
At qualifying budgets
$1,000
Campaign minimum
Full-motion video, right before the play button.
Pre-roll runs your video ahead of the content viewers already came to watch, with the targeting and measurement you expect from programmatic. Here is why it earns a place in the plan.
Plays before the content they want
Your spot runs ahead of the video the viewer already chose to watch, so you have their attention from the very first frame.
Sight, sound, and motion
Tell a real story with full video on the open web and mobile, not a static banner fighting for a glance.
Skippable or locked in
Choose skippable units for efficient, pay-for-attention reach, or non-skippable for guaranteed completion.
Brand-safe premium video
Pre-roll runs only on vetted publisher and app inventory, so your video shows up next to content you trust.
The video people press play on.
Pre-roll runs across a vetted network of household-name publishers and apps, so your video plays before content viewers actively chose to watch.
- Premium publisher and app video across news, sports, lifestyle, finance, and weather
- Your :15 or :30 spot plays before the content the viewer already chose
- Skippable and non-skippable formats, both in full 1080p HD
- Choose preferred site categories right inside the campaign builder
A sample of the network. Browse the full inventory of 3,000+ premium sites.
Reach or completion. Your call.
Pick the format that fits your goal, or run both and let the data decide which one carries the campaign.
Skippable
Efficient, pay-for-attention reach
- Viewers can skip after a few seconds
- Great for broad, cost-efficient reach
- You only hold the ones who lean in
Non-Skippable
Guaranteed full completion
- The full :15 or :30 always plays through
- Best for a complete brand message
- Completion rates of 60% to 70% VCR and up
Spend more, get more. Automatically.
When your campaign budget reaches a qualifying threshold, Manifold stacks free bonus impressions on top of the media you booked. No negotiation, no fine print. It is applied in the wizard and shown on your final media plan.
Unlock your first added-value slot. Put it toward extra video delivery or an extension tactic.
Two added-value slots, including retargeting bundles stacked on top of your buy.
The full bonus stack. Maximum bonus impressions on top of the media you already booked.
On the final media plan, every bonus line is called out
Five steps from idea to launch.
The guided wizard handles the math, the specs, and the tracking strategy. You make the calls. Most pre-roll campaigns are built in minutes.
Set your goal and budget
Pick an objective and a budget. Campaigns have a $1,000 minimum. The builder shows your estimated delivery as you type.
Build your audience
Layer 750+ segments, contextual keywords, and first-party lists. Manifold Intelligence recommends segments for you.
Choose site categories
Pick the premium publisher categories where your video should appear, from News and Sports to Finance and Lifestyle.
Add geography
Target a whole country or narrow to states, Market Areas, cities, ZIP codes, or a custom map shape around a venue.
Upload creative and submit
Drop in your :15 or :30 video in MP4 or MOV at 1080p, choose skippable or non-skippable, then submit for launch.
Inside the wizard · Upload your video and set tracking
Reach the right viewer, in the right context.
Combine audience, geography, and publisher context so your video lands with the people who matter to your business.
Audience
750+ segments across demographics, interests, in-market, life events, and B2B. Stack contextual keywords and your own CRM lists.
Geography
Country down to a city block. States, 210 Market Areas, 30,000+ cities, ZIP codes, radius geofences, and custom polygons.
Content
Choose the publisher categories your video should run inside, from News and Sports to Finance and Lifestyle.
Everything you need at a glance.
$10 CPM
Media rate
$1,000
Campaign minimum
MP4 / MOV
Video formats
1920×1080 HD
Resolution
:15 / :30
Durations
60-70% VCR
Completion rate
Transparent media rates, no platform fees. See the full inventory or learn why teams choose Manifold.