Manifold
Streaming Audio

Streaming audio advertising

Reach listeners in their ears across the top music and podcast platforms. Premium inventory, listener retargeting on every campaign, and bonus impressions at qualifying budgets. Build it yourself in minutes, starting at $1,000.

No credit card required to explore the platform.

Premium Audio Inventory

Spotify · Pandora · iHeart · SiriusXM

Manifold Audio

What every audio campaign includes

13K+

Podcast programs

Across 26 categories

80%+

Completed listens

Sound-on, non-skippable

Included

Listener retargeting

On every audio campaign

Up to +15%

Bonus impressions

At qualifying budgets

$1,000

To get started

Why Streaming Audio

Reach music and podcast listeners

Streaming audio reaches people during commutes, workouts, chores, and focus time, with the targeting and measurement you expect from programmatic.

The headphones-on channel

Audio reaches people sound-on and often one-to-one in their ears. No banner to scroll past, no muted autoplay. Just your message with their attention.

Digital targeting, radio reach

Reach a specific audience by demographics, interests, music genre, and podcast topic instead of buying a broad radio daypart and hoping.

Performance reporting

Track impressions, completed listens, and on-site conversions in one dashboard. Review delivery and website activity together.

Coordinate your channels

Pair the listen with display and CTV so the same person hears and sees your brand across the day, not just once in their feed.

Premium Audio Inventory

Music and podcast platforms

Manifold runs audio across the largest music streamers and podcast networks, so your brand plays during the moments listeners choose for themselves.

Spotify
Pandora
iHeartRadio
SiriusXM
YouTube Music
Apple Podcasts
SoundCloud
Triton
  • Top streaming platforms only, including Spotify, Pandora, iHeartRadio, SiriusXM, YouTube Music, Apple Podcasts, and SoundCloud
  • Music streaming plus 13,000+ podcast programs across 26 categories
  • Sound-on, non-skippable :15 and :30 spots in high-attention moments
  • Choose music genres and podcast categories right inside the campaign builder
Audio placements selector inside the Manifold campaign wizard, with music genres and podcast categories and multi-select

Target by music genre

PopRockHip-HopRapCountryR&B/SoulElectronic/DanceJazzClassicalLatinIndie/AlternativeReggaeMetalFolk/AcousticTop 100New ReleasesWorkout/FitnessChristian/Gospel

Podcast categories · 13,000+ programs

Sports
2,032
Society & Culture
1,460
Comedy
1,245
News & Politics
1,189
True Crime
987
Health & Fitness
876
Business
834
Education
798
Technology
654
Arts
543
Included On Every Campaign

Listener retargeting included

Every audio campaign includes display retargeting. Listeners who heard your spot become eligible for follow-up banners on websites and mobile apps.

  • Every audio campaign reinvests 10% of its audio budget into display retargeting, automatically
  • Anyone who hears your audio ad becomes eligible for a follow-up banner on the web and mobile
  • Turns an in-ear listen into a multi-touch sequence that drives clicks and conversions
  • No setup, no extra line item, no added cost. It is applied for you in the wizard

How it flows

1. They hear your audio ad

Sound-on, non-skippable, in their ears.

2. We retarget with display

10% of audio budget, reinvested automatically.

3. They can visit your site

A multi-touch sequence from one listen.

No setup, no extra cost

Want audio that pulls its weight?

Walk the wizard yourself or book a 30-minute tour with our team.

Bonus Added-Value Impressions

Bonus media by budget

Qualifying campaign budgets receive bonus impressions. The builder applies the bonus automatically and lists it on your final media plan.

$10K+
Campaign budget
+5%
Bonus value
1 bonus tactic

Get one added-value slot. Put it toward extra audio delivery or an extension tactic.

$25K+
Campaign budget
+10%
Bonus value
2 bonus tactics

Two added-value slots, including listener retargeting bundles stacked on top of your buy.

$50K+
Campaign budget
+15%
Bonus value
4 bonus tactics

Get the highest bonus tier in addition to your booked media.

On the final media plan, every bonus line is called out

Manifold media plan showing paid audio lines alongside added-value bonus lines, with impression and dollar totals
Setting Up An Audio Campaign

Set up your campaign

The builder checks your budget, creative specifications and delivery estimates. Most audio campaigns are built in minutes.

1

Set your goal and budget

Pick an objective and a budget. Streaming Audio starts at a $1,000 tactic minimum. The builder shows your estimated delivery as you type.

2

Build your audience

Layer 750+ segments, contextual keywords, and first-party lists. Manifold Intelligence recommends segments for you.

3

Choose music and podcasts

Select music genres and podcast categories, from Pop and Hip-Hop to True Crime, Sports, News, and Comedy.

4

Add geography

Target a whole country or narrow to states, Market Areas, cities, ZIP codes, or a custom map shape around a venue.

5

Upload creative and submit

Drop in your :15 or :30 audio spot. Listener retargeting and any qualifying added value are applied for you, then submit.

Inside the wizard · Choose your music genres and podcast categories

Audio placements selector inside the Manifold campaign wizard, toggling music and podcasts with multi-select genres and categories
Targeting

Target your listeners

Combine audience, geography, and content so your spot lands with the people who matter to your business.

Audience

750+ segments across demographics, interests, in-market, life events, and B2B. Stack contextual keywords and your own CRM lists.

Geography

Country down to a city block. States, 210 Market Areas, 30,000+ cities, ZIP codes, radius geofences, and custom polygons.

Content

Choose the music genres and podcast categories your brand wants to sound off in, from Workout playlists to True Crime.

The Quick Facts

Campaign details

$15 CPM

Media rate

$1,000

Tactic minimum

MP3

Audio format

:15 / :30

Durations

80-95% CLR

Completed listens

13,000+

Podcast programs

Transparent media rates, no platform fees. See the full inventory or learn why teams choose Manifold.

FAQ

Streaming audio questions, answered

Start an audio campaign

Build a streaming audio campaign in minutes, or book a walkthrough with our team. No credit card needed to look around.