Find the Right People at the Right Moment
750+ industry-standard audience segments, powered by Micro-Persona™ audience profiles and privacy-first first-party data tools. Build audiences in minutes, not weeks.
750+
Master Segments
7
Categories
3
ID Match Types
∞
Custom Personas
Micro-Persona™ audience profiles
Our intelligence engine reads your audience selections and generates sample persona profiles showing exactly how each user might interact with your campaign across every media channel, before you spend a dollar.
Weekend Warrior
32-year-old urban professional who fills weekends with fitness, dining, and weekend trips. Splits attention across mobile, podcasts, and connected TV.
Tunes into a workout playlist on Spotify Saturday morning.
Browses gear reviews on outdoor publishers between meetings.
Catches a streaming travel doc Sunday evening on Hulu.
Suburban Mom
Married parent of two grade-schoolers managing the household, family logistics, and new purchase decisions. Heavy across Pinterest, parenting publishers, and CTV.
Reads recipe and family tips on Food Network and Good Housekeeping.
Streams family-friendly shows on Disney+ during evening wind-down.
Watches school-related how-to videos on YouTube.
Empty Nester Investor
Recently retired with active investing habits. Consumes news and finance content daily across desktop and connected TV.
Visits MarketWatch and the Wall Street Journal each morning.
Listens to business podcasts during morning walks.
Watches news on Fox Business and CNBC streaming.
Live output · One of the personas generated for a real campaign
The taxonomy
750+
Master Segments
across 30+ industries
28
Life Events
moves, marriages, milestones
1.91:1
Native Aspect
image + headline + body
SHA-256
First-Party Lists
hashed in your browser
AI
Micro-Persona™
channel-aware profiling
750+ Segments. 7 Categories. Day-One Activation.
Our segment library is built on industry-standard taxonomies and ready to activate the moment you launch your first campaign.
Demographics
72Age, gender, income, education, parental status, marital status, homeownership, household composition, urbanization.
Interests
117Lifestyle and passion-based segments across automotive, beauty, fitness, food, gaming, sports, technology, travel, and more.
In-Market
435High-intent purchase signals across automotive, real estate, financial services, healthcare, higher education, home services, legal, travel, and more.
Life Events
28Lifecycle moments that drive new buying behavior: career changes, family milestones, moves, and relationships.
Behaviors
23Action-based segments derived from device usage, media consumption, shopping habits, and travel patterns.
B2B / Professional
61Reach decision makers by company size, industry vertical, job function, and seniority.
Contextual
15Match content topics rather than user identity. Privacy-friendly targeting that aligns ads to relevant editorial.
Inside the wizard · AI segment recommendations + 750+ segment library
Beyond Standard Segments
Layer first-party data, contextual keywords, and AI-driven persona modeling on top of standard segments to build campaigns that actually convert.
Micro-Persona™ audience profiles
AI-generated profiles that show how your target segments interact with each media channel. Built from your audience selections.
First-Party CRM Lists
Upload customer lists by email, phone, or MAID. SHA-256 hashed in your browser before storage. Use as a target, lookalike seed, or exclusion.
Contextual Keywords
Add custom keyword lists to align ads with editorial content. Privacy-safe targeting that reaches users in the right mindset.
Audience Reach Estimates
Real-time TAM (total addressable market) calculations as you build your audience. See instant reach projections by segment.
Inside the wizard · AI keywords generated from your landing page
Privacy-First by Default
First-party identifiers are SHA-256 hashed in your browser before they ever reach our servers. Contextual targeting matches content topics rather than individual users, with no cookies required.