Your audience selections inform sample persona profiles that help you plan messages and media placements. These are planning examples, not predictions of individual behavior.

Sample Persona

Weekend Warrior

32-year-old urban professional who fills weekends with fitness, dining, and weekend trips. Splits attention across mobile, podcasts, and connected TV.

Streaming Audio

Tunes into a workout playlist on Spotify Saturday morning.

Display

Browses gear reviews on outdoor publishers between meetings.

CTV

Catches a streaming travel doc Sunday evening on Hulu.

Sample Persona

Suburban Mom

Married parent of two grade-schoolers managing the household, family logistics, and new purchase decisions. Heavy across Pinterest, parenting publishers, and CTV.

Native

Reads recipe and family tips on Food Network and Good Housekeeping.

CTV

Streams family-friendly shows on Disney+ during evening wind-down.

Pre-Roll Video

Watches school-related how-to videos on YouTube.

Sample Persona

Empty Nester Investor

Recently retired with active investing habits. Consumes news and finance content daily across desktop and connected TV.

Display

Visits MarketWatch and the Wall Street Journal each morning.

Streaming Audio

Listens to business podcasts during morning walks.

CTV

Watches news on Fox Business and CNBC streaming.

Live output · One of the personas generated for a real campaign

On-Campus Adult Learners Micro-Persona: full audience description with channel-specific micro-moments across Display, Click Display, Native, Pre-Roll Video, CTV, and Streaming Audio

The taxonomy

750+

Master Segments

across 30+ industries

Life Events

moves, marriages, milestones

1.91:1

Native Aspect

image + headline + body

SHA-256

First-Party Lists

hashed in your browser

Micro-Persona™

channel-aware profiling

Master Taxonomy

750+ segments in seven categories

Our segment library is built on industry-standard taxonomies and ready to activate the moment you launch your first campaign.

Demographics

Age, gender, income, education, parental status, marital status, homeownership, household composition, urbanization.

Adults 25-34HHI $100K+Bachelor's DegreeParents of Toddlers (1-3)Empty NestersHomeownersUrbanMarried

Interests

117

Lifestyle and passion-based segments across automotive, beauty, fitness, food, gaming, sports, technology, travel, and more.

Auto EnthusiastsSkincare EnthusiastsCrypto InvestorsFootball FansCoffee LoversYoga & MeditationLuxury TravelPC Gamers

In-Market

435

High-intent purchase signals across automotive, real estate, financial services, healthcare, higher education, home services, legal, travel, and more.

New Car BuyersFirst-Time Home BuyersMBA (Master's Interest)HVAC Replacement IntendersHealth Insurance ShoppersAdult Learners (25+)Diabetes ManagementAssisted Living Researchers

Life Events

Lifecycle moments that drive new buying behavior: career changes, family milestones, moves, and relationships.

Newly EngagedExpecting a BabyRecently MovedStarting a New JobAbout to RetireNewly MarriedRecently GraduatedChildren Starting School

Behaviors

Action-based segments derived from device usage, media consumption, shopping habits, and travel patterns.

Mobile Heavy UsersStreaming SubscribersFrequent Online ShoppersCoupon & Deal UsersFrequent TravelersBrand Loyal ConsumersNews ReadersContent Creators

B2B / Professional

Reach decision makers by company size, industry vertical, job function, and seniority.

C-Suite/ExecutiveEnterprise (500-5000)Marketing ProfessionalsHealthcare IndustryVP/DirectorSmall Business (1-50)IT & EngineeringSenior-Level

Contextual

Match content topics rather than user identity. Privacy-friendly targeting that aligns ads to relevant editorial.

Automotive ContentFinance & Investing ContentSports ContentTravel ContentHealth ContentTech ReviewsCooking & RecipesEntertainment News

Inside the wizard · AI segment recommendations + 750+ segment library

Audience Targeting step of the campaign wizard, with AI Segment Recommendations at top, then the segment library categorized as Demographics, Interests, In-Market, Life Events, Behaviors, and B2B

Start building an audience.

Walk the Audience Builder yourself, or book a 30-minute tour.

Beyond Standard Segments

Combine standard segments with customer lists, contextual keywords and AI-generated persona profiles.

Micro-Persona™ audience profiles

AI-generated profiles that show how your target segments interact with each media channel. Built from your audience selections.

First-Party CRM Lists

Upload customer lists by email, phone, or MAID. SHA-256 hashed in your browser before storage. Use as a target, lookalike seed, or exclusion.

Contextual Keywords

Add custom keyword lists to align ads with editorial content. Privacy-safe targeting that reaches users in the right mindset.

Audience Reach Estimates

Real-time TAM (total addressable market) calculations as you build your audience. See instant reach projections by segment.

Inside the wizard · AI keywords generated from your landing page

Contextual Keyword Targeting inside the campaign wizard showing 25 AI-recommended keywords pulled from the landing page, one-click add or add-all

Privacy-First by Default

First-party identifiers are SHA-256 hashed in your browser before they ever reach our servers. Contextual targeting matches content topics rather than individual users, with no cookies required.

FAQ

Common questions

Ready to build your audience?

Launch your first campaign and let Micro-Persona™ audience profiles guide your strategy.